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Personalised THANK YOU Videos for your Donors
The numbers inevitably show that retaining existing donors is more cost effective than acquiring new ones. But donor retention is becoming increasingly difficult with donors more likely to switch between different causes than ever before, in fact, last year donor retention went down by 45% according to Philanthropy Daily.
Stewardship and donor relations play a massive part in retaining and delighting the donors, but how do you do it right, maximising the results and minimising the costs? Personalised videos are a wonderful tool for engaging, delighting and communicating with your donors in a way that is more human, more personal and more memorable.
When you send personalised video content to your donors, you are doing more than just saying THANK YOU, you are building a relationship with each donor that goes beyond asking for money. You make them feel special and valued and more than just a dollar sign but a real human person that they are.
With a personalised video, you can communicate how the donor’s contribution in particular has been important in achieving results and making a difference, after all, that is why we donate money in the first place. We want to make a difference, make a contribution and be recognised for it. When you personally extend your gratitude to your donors, it just makes it that little bit more special.
By implementing personalised videos for your donor communication, you are increasing your brand awareness, after all, video is the most shared content on social media, if done well, your personalised videos will leave your donors feeling so special they’ll want to share it with their friends and family.
When you recognise your donors, and build relationships with them, you will find that people are more likely to donate more money and will be more likely to stick around to support your cause for longer. And what is a more effective and fun way to do it than with personalised videos?