Anglicare Victoria launched personalised videos as part of their Christmas appeal in 2017. With personalised videos, they have been able to personally address each potential donor by name in the video, achieving higher EDM open rates and click through rates than ever before. With 46.8% of people opening their email and 10.4% clicking through to view the video.
ChildFund sent personalised videos to their donors for tax appeal, achieving a whopping 43% email open rate and almost 12% of people clicked through to view their personalised video.
In April 2018, The Smith Family launched a personalised THANK YOU campaign. Sending personalised videos to their supporters, personally thanking them for their contribution and sharing the story of one of the students supported by The Smith Family to highlight the impact that donors make to the children's livelihood, wellbeing and education. They achieved 52.7% average email open rate between six donor segments and 29.3% CTR as well as receiving positive feedback from donors.